Full rebrand for FFT, a non profit company that provides pupil data analyses to every school in the UK. This enables schools to set aspirational targets for their pupils.
The concept behind the identity centres around data and improvement which is reflected in the rising dots on the letterforms. The slogan 'joining the dots' essentially reflects what FFT do with data and so a 'dot to dot' motif is present throughout the identity and brand.
A young, fresh and vibrant visual language was applied to appeal to their wide audience of local authority members, teachers, parents and pupils.